PALM DESERT, CA ? An Express executive at eTail West 2015 discussed the significant impact on mcommerce the brand?s geo-bidding efforts had when used to ramp up awareness of new stores or holiday sales, and revealed the clothing retailer?s relevant cross-partnerships also snagged a wider audience of potential consumers.

PALM DESERT, CA ? HSN, The Disney Store and Sur La Table executives at eTail West 2015 revealed their view of omnichannel as a dying term, encouraging retailers to focus more heavily on content instead to drive sales and connect with consumers, especially via mobile-optimized emails.

PALM DESERT, CA ? A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.

As mobile commerce continues to outpace general ecommerce, consumers in three countries - China, Turkey and United Arab Emirates - are currently dominating smartphone shopping, according to a new report from PayPal and Ipsos.