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Target exec says bricks-and-mobile commerce is logical next step - Mobile Commerce Daily

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Target exec says bricks-and-mobile commerce is logical next step
PALM DESERT, CA ? A Target executive at eTail West 2015 discussed the retailer?s challenges and successes in integrating mobile with the physical in-store experience, claiming that guests using its mobile application while shopping in a bricks-and-mortar store spend more than those that do not.
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Express, RetailMeNot execs: Beacons will take off following testing phase
PALM DESERT, CA ? Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.
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Mobile is bridge to better in-store experiences, claims REI exec
PALM DESERT, CA ? An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences.
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Samsung?s LoopPay a questionable weapon in battle with Apple Pay
Samsung?s acquisition of LoopPay could be a backward step for the handset manufacturer, which may be betting too heavily on magnetic stripe technology as it takes aim at Apple Pay.
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