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GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers
PALM DESERT, CA ? Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers? needs that other marketers must keep in mind.
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Target?s app tightens integration between offers, shopping lists
Recognizing that smartphones are becoming the go-to device for making shopping lists and finding deals, Target recently beefed up shopping list features in its mobile applications with a bigger focus on deals and offers.
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Storkie Express exec: Social commerce will fulfill brand and consumer needs in near future
PALM DESERT, CA ? A Storkie Express executive at eTail West 2015 predicted that social commerce, an amalgamation of social networks and checkout processes, will be the next big trend to affect brands and consumers this year, proving that inspiration and consumer communities are key to driving mcommerce.
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Mobile execs reflect on how 2015 is different
PALM DESERT, CA ? Executives from a number of digital companies in attendance at eTail West 2015 offered their thoughts on what is the biggest difference in mobile commerce and retail for 2015.
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Busaba Eathai sees customer spending rise 2.4pc on faster checkout
Busaba Eathai, a Thai restaurant group in the United Kingdom, has seen average customer spending climb 2.4 percent per month since summer when it began leveraging a mobile payment system to speed customer checkout.
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