Google-Softcard deal notwithstanding, Android payments still an open field
Google is teaming up with Softcard in the hopes of positioning Google Wallet as the leader in Android mobile payments, but it is likely to face a number of competitors.
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25pc of Target holiday shoppers used in-app product location maps
Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays.
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Topshop showcases fashion trends via Twitter-fueled digital billboards
British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London?s Fashion Week by engaging them with interactive tweets.
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Retailers face new showrooming challenges in Asia, Mexico: survey
Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study.
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