McDonald?s uses mobile data as currency in new promotion
McDonald?s, jumping on mobile data?s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain?s image as a mobile marketing trailblazer.

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MasterCard swipes HCE software into more countries as payments technology gains
MasterCard is rolling out Host Card Emulation, a cloud-based mobile payments system, to more than 15 new countries on the heels of Visa?s announcement that it will also offer consumers options of using the wave-to-pay capability, suggesting it could be a technology to watch in 2015.

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Popeyes scores with sports fans on mobile in $25,000 contest
Popeyes Louisiana Kitchen and Coca-Cola are teaming up in a mobile contest that will let the winner design a $25,000 sports fan?s dream experience, whether it is courtside seats, season?s tickets or a championship trip anywhere in the world.
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Fanzz kick ups sports gear sales by 30pc with soccer stars on Twitter
Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 30 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, proving that celebrity partnerships are still valuable for retailers.
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