Made-to-order sandwich chain Subway Restaurants is wrapping up customer loyalty by urging guests to opt-in to Wi-Fi networks to receive free items and additional customized rewards, suggesting that Wi-Fi monetization is on the rise for food and beverage marketers.

In an expected move, mobile payments solution Softcard will be heading into the sunset as the nation?s three biggest wireless carriers consider if and what role they can play in what is expected to be a very significant market in the near future.
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