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Sephora?s commitment to digital beauty leadership includes beacons, augmented reality - Mobile Commerce Daily

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Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts and loyalty program updates as well as an augmented reality application.

Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users.

Fraudulent purchases are a possible stumbling block in Apple Pay?s ascent that has been receiving a lot of attention recently, but the problem appears to lie more with how some banks issue credit cards than with any inherent weakness in the mobile payments platform.

Amazon's Zappos, already a leader in mobile shopping convenience, continues to focus on streamlining the experience even more, which is why it is the latest retailer to make Apple?s Touch ID technology available to its application users.

Save Mart Supermarkets? Save Mart and Lucky stores launched a mobile application that integrates rewards with a program that simplifies the in-store shopping experience by allowing customers to plan meals, keep shopping lists and check for advertised items and coupons all before they shop.