AutoTrader.com pilots beacons to engage car buyers at dealers
NEW YORK ? An AutoTrader.com executive at the sixth annual Mobile Marketing Day conference revealed that the automotive site is piloting beacons at various dealerships to engage with car buyers.
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Coldwell Banker: Mobile is sharing medium for buyers, sellers and agents
NEW YORK ? A Coldwell Banker executive at the sixth annual Mobile Marketing Day revealed that the real estate brand?s mobile sites and applications function as an optimal sharing medium for its buyers, sellers and agents by allowing for personal anecdotes, videos and photos that augment the sales process.
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GameStop exec: Leverage loyalty data to boost revenue, engagement
NEW YORK ? A GameStop executive at the sixth annual Mobile Marketing Day conference said the brand?s ability to leverage customer data from its PowerUp Rewards program was instrumental in its crafting of a mobile strategy that has maximized engagement, revenue and increased loyalty.
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EBay exec: Merge user ID, customer insights to drive marketing efficiency
NEW YORK ? An eBay executive at the sixth annual Mobile Marketing Day conference said that marketers are beginning to crack the formula for attaching identity to user data, enabling them to learn more about the customer purchase cycle and what influences it.
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