Dick?s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile
Dick?s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014?s fourth quarter as a result of the retailer?s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.
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L?Oreal moves pawn into mobile space with scanning platform partnership
L?Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores with their smartphones, proving that scan-to-shop abilities are still a hit with consumers.
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Mobile devices top online searches for local products: report
Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.
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Urban Decay?s mobile conversion jumps 150pc with Pinterest-like experience
Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.
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