IKEA exec: Selling through Instagram creates personalized user experience - Mobile Commerce Daily
IKEA
exec: Selling through Instagram creates personalized user experience
NEW
YORK ? An IKEA executive at the 2015 Mobile Marketing Association Forum New
York revealed that focusing locally and selling through Instagram are key to the retailer?s mobile strategy.
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Brown-Forman
leverages mobile to connect content, retail experiences
NEW YORK ? A Brown-Forman executive at the 2015 Mobile Marketing Association
Forum New York talked about how the company is using mobile to help drive
patrons to the bar, reach drinking-age millennials and connect with consumers.
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45pc
of E*Trade?s daily users leverage Touch ID
NEW YORK ? An E*Trade executive at the 2015 Mobile Marketing Association Forum
New York revealed that 45 percent of the company?s daily users leverage its iOS
8 biometric security function, which enables users to sign into their account
by pressing their finger against an identification button, proving that Touch
ID is optimal for financial marketers.
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MasterCard
tees up QkR mobile payments app at Arnold Palmer Invitational
MasterCard continues to raise awareness of its mobile payments capabilities at
PGA Tour golf events, with attendees at the Arnold Palmer Invitational the
first to get the chance to use the card network?s QkR mobile payments
application.
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Waffle
House reduces payment transaction times with tablet-based POS
Restaurant chain Waffle House has reduced transaction times for customers
paying their bills by 79 percent since rolling out a tablet-based point-of-sale
system.
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