ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

IKEA exec: Selling through Instagram creates personalized user experience - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

IKEA exec: Selling through Instagram creates personalized user experience
NEW YORK ? An IKEA executive at the 2015 Mobile Marketing Association Forum New York revealed that focusing locally and selling through Instagram are  key to the retailer?s mobile strategy.
Please click here to read the entire story on Mobile Commerce Daily

Brown-Forman leverages mobile to connect content, retail experiences
NEW YORK ? A Brown-Forman executive at the 2015 Mobile Marketing Association Forum New York talked about how the company is using mobile to help drive patrons to the bar, reach drinking-age millennials and connect with consumers.
Please click here to read the entire story on Mobile Commerce Daily

45pc of E*Trade?s daily users leverage Touch ID
NEW YORK ? An E*Trade executive at the 2015 Mobile Marketing Association Forum New York revealed that 45 percent of the company?s daily users leverage its iOS 8 biometric security function, which enables users to sign into their account by pressing their finger against an identification button, proving that Touch ID is optimal for financial marketers.
Please click here to read the entire story on Mobile Commerce Daily

MasterCard tees up QkR mobile payments app at Arnold Palmer Invitational
MasterCard continues to raise awareness of its mobile payments capabilities at PGA Tour golf events, with attendees at the Arnold Palmer Invitational the first to get the chance to use the card network?s QkR mobile payments application.
Please click here to read the entire story on Mobile Commerce Daily

Waffle House reduces payment transaction times with tablet-based POS
Restaurant chain Waffle House has reduced transaction times for customers paying their bills by 79 percent since rolling out a tablet-based point-of-sale system.
Please click here to read the entire story on Mobile Commerce Daily