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Denny?s exec: Location-based messaging lifts store visits, augments brand - Mobile Commerce Daily


NEW YORK ? A Denny?s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand?s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales.

NEW YORK ? A Wendy?s executive at the 2015 Mobile Marketing Association Forum New York said brands should feel no shame about lacking mobile marketing expertise provided they are partnered with a mobile expert who can show them the way.
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NEW YORK ? A Citi executive at the 2015 Mobile Marketing Association Forum New York claimed that geo-fencing specific areas to alert consumers of potential rewards gained when using a Citi credit card is an optimal solution, suggesting that location-based targeting is a hot topic for financial marketers.

In a reflection of the increasing frequency with which millennials leverage their mobile devices to make small payments to one another, Facebook is bringing person-to-person payments to its Messenger application.

The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.