Retailers make little headway meeting shoppers? mobile in-store expectations: Accenture - Mobile Commerce Daily
Retailers
make little headway meeting shoppers? mobile in-store expectations: Accenture
While physical and digital commerce are quickly converging, retailers in the
United States have not made much progress in the past year meeting shoppers?
expectations for mobile capabilities and enhanced in-store experiences,
according to two new reports from Accenture.
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Target drives mobile commerce sales with flashy pictures on
Instagram
Discount retailer Target is driving product sales through colorful images on
Twitter and Instagram with a high engagement rate.
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LiveDeal
broadens into CPG via mcommerce site for household items
LiveDeal, a geo-location based mobile marketing channel that allows restaurants
publish discount offers to users in real-time, is entering the mcommerce sector
by now selling household items and other consumer goods, suggesting that
instant deals still have potency on mobile.
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CheapTickets.com taps travelers? love of selfies in vacation contest
CheapTickets.com is leveraging the selfies obsession with the tradition of travel photos in a ?Trelfies? contest that lets travelers submit memorable photos for a chance to win a vacation.
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