Jack in the Box turns live event into mobile coupon for enduring power
Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer.
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Everlane, zulily spearhead Facebook?s customer relations push via Messenger
Retailers Everlane and Zulily are at the forefront  of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.
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Free People finds synergy between music festivals and push notifications
Urban Outfitters Inc.?s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.
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TripAdvisor users 3x more likely to have other travel mobile apps: report
A report from Strategy Analytics revealed that users of TripAdvisor are three times more likely to have other travel mobile applications, such as those for airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a gateway brand that other travel marketers can leverage to reach more engaged consumers.
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