Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge
Fast food restaurant chain Chipotle Mexican Grill is offering fitness enthusiasts the chance to win round-trip airfare and first-class accommodations for the Tough Mudder challenge in Australia, as well as a year?s worth of free burritos, via a text-to-win campaign, proving that cross-marketing can add new life to SMS promotions.
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Shopkick expands beacon in-store marketing with white label solution
In a reflection of the growing presence of in-store beacons, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution for the first time via a new partnership with ShopperTrak.
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Redfin leverages sharing to streamline mobile home-buying research
Real estate brokerage Redfin is capitalizing on homebuyers? penchant for shared search by launching a tool that will let mobile consumers save, share and comment on their favorite homes with their co-buyer, real estate agent, friends or family.
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Auntie Anne?s unrolls pretzel giveaway for loyalty app members
Auntie Anne?s is rewarding members of its My Pretzel Perks mobile application and fueling app downloads as well as store visits by offering users a free Original or Cinnamon Sugar Pretzel to commemorate National Pretzel Day during the weekend of April 24 through 26.
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