Target makes bold mobile statement to drive Lilly Pulitzer sales - Mobile Commerce Daily
Target makes bold mobile statement to drive
Lilly Pulitzer sales
Target is leaning heavily on mobile to make the most of its buzzed-about tie-in
with the Lilly Pulitzer brand, leveraging social media, SMS and email to target
style-savvy young consumers.
Please
click here to read the entire story on Mobile Commerce Daily
Mobile
payments competition moves to OS as Microsoft eyes entry
Microsoft is reportedly developing a payments solution for Windows devices,
making it the latest mobile operating system to push into the space and lending
further support to proximity payments.
Please
click here to read the entire story on Mobile Commerce Daily
Sexy
Hair teases mobile sales in Cosmopolitan via scan-to-shop ad
Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by
enabling them to snap a photo of its print ad and purchase hairspray directly
from their mobile device, proving that scan-to-shop ads are gaining traction as
brands ramp up mcommerce.
Please
click here to read the entire story on Mobile Commerce Daily
Amsterdam airport leverages order-ahead app
to feed travelers on run
Amsterdam Airport Schiphol is rolling out a mobile order-ahead application to
let travelers in the airport or on planes with Wi-Fi order ahead while going
through security, heading for gates or disembarking flights.
Please
click here to read the entire story on Mobile Commerce Daily
Experian leverages app to ease customer
anxiety over credit decisions
Experian is leveraging a mobile application to help consumers feel more confident
about making credit decisions, joining the parade of financial industry players
offering mobile services as smartphones proliferate globally.
Please
click here to read the entire story on Mobile Commerce Daily