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Target makes bold mobile statement to drive Lilly Pulitzer sales - Mobile Commerce Daily

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Target makes bold mobile statement to drive Lilly Pulitzer sales
Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers.
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Mobile payments competition moves to OS as Microsoft eyes entry
Microsoft is reportedly developing a payments solution for Windows devices, making it the latest mobile operating system to push into the space and lending further support to proximity payments.
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Sexy Hair teases mobile sales in Cosmopolitan via scan-to-shop ad
Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by enabling them to snap a photo of its print ad and purchase hairspray directly from their mobile device, proving that scan-to-shop ads are gaining traction as brands ramp up mcommerce.
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Amsterdam airport leverages order-ahead app to feed travelers on run
Amsterdam Airport Schiphol is rolling out a mobile order-ahead application to let travelers in the airport or on planes with Wi-Fi order ahead while going through security, heading for gates or disembarking flights.
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Experian leverages app to ease customer anxiety over credit decisions
Experian is leveraging a mobile application to help consumers feel more confident about making credit decisions, joining the parade of financial industry players offering mobile services as smartphones proliferate globally.
Please click here to read the entire story on Mobile Commerce Daily