Branded vs. centralized ordering apps: Will Chipotle tip the scales?
Chipotle has rolled out mobile-enabled delivery services for users of the Postmates application, following on the heels of Starbucks? similar move, even as the latter also tests a branded solution, raising the question of whether consumers will prefer third-party or restaurants? own mobile delivery offerings.
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Starbucks? mobile order and pay sees hot start, aided by integration
Starbucks? rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company?s tying together of loyalty, a mobile application and its in-store point-of-sale system to create a commerce ecosystem.
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Baskin Robbins follows Dunkin? Donuts into mobile loyalty
Baskin Robbins? plan to launch a mobile loyalty program, including successful features from Dunkin? Donuts? mobile application, will build engagement by giving consumers a faster way to learn about time-sensitive events and offers, while making customers more likely to redeem promotions.
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CinemaxX offers German film buffs the convenience of mobile payments
CinemaxX is allowing movie-goers at theaters in Germany to use a mobile application to purchase tickets and refreshments with their smartphones, meeting consumers? accelerated demands for fast, convenient service amid the mobile mind shift.
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