Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement - Mobile Commerce Daily
Charlotte Russe exec: Optimizing messaging strategy is critical to
drive engagement
NEW YORK ? A Charlotte Russe executive at the Mcommerce Summit: State of Mobile
Commerce 2015 said the proliferation of channels with different characteristics
means brands no longer have room for misaligning multichannel strategies.
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GameStop exec: Beacons augment in-store experience, rewards usage
NEW YORK ? A Gamestop executive at the Mcommerce Summit: State of Mobile
Commerce 2015 revealed that in-store beacons, alongside augmented reality, are
enhancing the in-store shopping process by offering a personalized experience
and supporting the PowerUp Rewards loyalty program.
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Capital One exec predicts mass shift to Apple Pay this year
NEW YORK ? A Capital One executive at the Mcommerce Summit: State of Mobile
Commerce 2015 predicted a mass shift to Apple Pay this year and the decline of
magnetic stripe payments as more consumers carry their phones on their persons
at all times.
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MasterCard exec: Mobile payments adoption tied to security
technology
NEW YORK ? A MasterCard executive at the Mcommerce Summit: State of Mobile
Commerce 2015 said leveraging smart technology to establish the secure use of
services is the key to building trust that will accelerate broad adoption of
mobile payments.
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click here to read the entire story on Mobile Commerce Daily