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Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement - Mobile Commerce Daily

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Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement
NEW YORK ? A Charlotte Russe executive at the Mcommerce Summit: State of Mobile Commerce 2015 said the proliferation of channels with different characteristics means brands no longer have room for misaligning multichannel strategies.
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GameStop exec: Beacons augment in-store experience, rewards usage
NEW YORK ? A Gamestop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.
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Capital One exec predicts mass shift to Apple Pay this year
NEW YORK ? A Capital One executive at the Mcommerce Summit: State of Mobile Commerce 2015 predicted a mass shift to Apple Pay this year and the decline of magnetic stripe payments as more consumers carry their phones on their persons at all times.
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MasterCard exec: Mobile payments adoption tied to security technology
NEW YORK ? A MasterCard executive at the Mcommerce Summit: State of Mobile Commerce 2015 said leveraging smart technology to establish the secure use of services is the key to building trust that will accelerate broad adoption of mobile payments.
Please click here to read the entire story on Mobile Commerce Daily