ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

How Macy?s Backstage could innovate off-price retail via mobile - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

How Macy?s Backstage could innovate off-price retail via mobile
Macy?s new Backstage concept pairs two of the hottest trends in retail ? off-price stores that sell high-profile brands at a discount and mobile marketing ? a strategy that could help it reach impulse buyers with location-based marketing.
Please click here to read the entire story on Mobile Commerce Daily

Pizza Hut tops off mobile ordering with pizza-tracking feature
Pizza Hut is following in Domino?s footsteps by rolling out a mobile-enabled order navigation platform that enables customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering technology to stay competitive in the sector.
Please click here to read the entire story on Mobile Commerce Daily

Gameit delivers ads in game form to create deeper connections
Brands such as Skullcandy, EMMA cosmetics, Traeger Grill, True Gentleman and Swoob are partnering with recently launched gaming application gameit, where users answer trivia questions based on advertising content to win prizes, leaving a lasting marketing impression while driving sales.
Please click here to read the entire story on Mobile Commerce Daily

Zulily looks to responsive Web design to cure mobile growing pains
Zulily, a flash sales site that is at the forefront of Facebook?s leveraging of its Messenger service for one-to-one business-customer relations, has relaunched its mobile Web site with a responsive design to repair a customer experience disrupted by explosive growth.
Please click here to read the entire story on Mobile Commerce Daily

How mobile videos can boost QSR?s sales and outreach: report
Consumers who frequent quick service restaurants are often the same target groups who consume the largest amount of video on mobile, suggesting that many food and beverage brands are missing a crucial marketing opportunity if they are not leveraging video advertising to engage this audience, according to a report from BrightRoll.
Please click here to read the entire story on Mobile Commerce Daily