How Macy?s Backstage could innovate off-price retail via mobile - Mobile Commerce Daily
How Macy?s Backstage could innovate
off-price retail via mobile
Macy?s new Backstage concept pairs two of the hottest trends in retail ?
off-price stores that sell high-profile brands at a discount and mobile
marketing ? a strategy that could help it reach impulse buyers with
location-based marketing.
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Pizza Hut tops off mobile ordering with
pizza-tracking feature
Pizza Hut is following in Domino?s footsteps by rolling out a mobile-enabled
order navigation platform that enables customers to track their pizza orders
from the oven to delivery at their homes, proving that quick service
restaurants must innovate digital ordering technology to stay competitive in
the sector.
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Brands such as Skullcandy, EMMA cosmetics, Traeger Grill, True Gentleman and Swoob are partnering with recently launched gaming application gameit, where users answer trivia questions based on advertising content to win prizes, leaving a lasting marketing impression while driving sales.
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Zulily looks to responsive Web design to cure mobile growing pains
Zulily, a flash sales site that is at the forefront of Facebook?s leveraging of its Messenger service for one-to-one business-customer relations, has relaunched its mobile Web site with a responsive design to repair a customer experience disrupted by explosive growth.
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How mobile videos can boost QSR?s sales and outreach: report
Consumers who frequent quick service restaurants are often the same target groups who consume the largest amount of video on mobile, suggesting that many food and beverage brands are missing a crucial marketing opportunity if they are not leveraging video advertising to engage this audience, according to a report from BrightRoll.
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