Toys R Us translates inspiration into sales via mobile visual search - Mobile Commerce Daily
Toys ?R? Us will leverage 3D image recognition technology to provide a quick and easy product search option for consumers as it continues its efforts to streamline the shopping experience, especially for younger, tech-savvy customers on mobile.
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IPhone biggest driver by far of in-store
mobile payments: report
IPhone owners are much more likely than Android smartphone owners to have made
a purchase in-store at the checkout counter using their mobile phone within a
30-day period, according to a new report from Javelin Strategy & Research.
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7-Eleven drinks up sales from
mobile-enabled summer sweepstakes
National convenience store chain 7-Eleven has rolled out the Slurpee All Access
Chill sweepstakes contest, which incorporates the retailer?s mobile application
to drive summer sales for limited-edition flavor Mtn Dew Solar Flare as well as app
engagement.
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Swatch takes on Apple Watch with
lower-priced, payments-enabled offering
Wristwatch brand Swatch is focusing on mobile payments and a lower price point
as it prepares to release its first smartwatch offering this summer and go up
against the Apple Watch.
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Kay Jewelers adds sparkle to Pinterest,
Instagram for Mother?s Day
Kay Jewelers is gearing up to drive sales ahead of Mother?s Day with the
rollout of Pinterest and Instagram pages that offer guests eye-catching visuals
and more means of engagement with the brand, alongside a sweepstakes for a
shopping spree at a local store, proving that social-enabled contests are still
potent.
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