Walmart, Tango and Alibaba bring conversational commerce to fruition
Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.
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United Airlines relaunches site for personalized, touch-friendly booking across screens
United Airlines has revealed the beta version of its new United.com site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought from travel marketers.
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Merrill Lynch?s mobile benefits site sees 46pc jump in visits
Mobile access is becoming essential to businesses? benefit offerings, with a 46 percent year-over-year increase in visits to Merrill Lynch?s Benefits OnLine mobile site, reflecting the growth in millennials participating in a 401(k) plan.
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Small merchants reaching consumers on mobile via Tictail
While most large online retailers have mobile sites, many small to midsize businesses still do not, a situation Tictail?s do-it-yourself ecommerce platform is trying to address by enabling merchants to set up and manage an online store entirely from a mobile phone.
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