Distinction between online, offline blurs for shoppers, but not retailers: report - Mobile Commerce Daily
Distinction between online, offline blurs for shoppers, but not
retailers: report
Mobile?s influence on bricks-and-mortar sales rose to 28 percent in 2014, up
from 19 percent the prior year, but the divide is growing between the digital
functionality retailers provide and the experience consumers want, with mobile
particularly affected, according to a new report from Deloitte.
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Forever 21 uniquely drives sales through consumer-generated outfit
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Apparel retailer Forever 21 is encouraging shoppers to upload their own photos
of summer looks for a chance to be promoted through the chain?s social networks
and on its mobile-optimized site with shoppable links to featured merchandise,
bringing the customer to the forefront in a unique effort to drive sales.
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American Airlines Center taps mobile POS for easy ordering
The American Airlines Center in Dallas is bringing mobile point-of-sale systems
to consumers attending events in the stadium, allowing servers to accept
contactless payments as well as Apple Pay, and providing a streamlined
purchasing experience for food and beverages.
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HotelTonight books social media for flash sales
HotelTonight is changing the way hospitality marketers target consumers by
delivering news of $99 room deals to subscribers of its email list as well as
users on Twitter and Instagram, proving that social media continues to be a
valuable communication channel for travel brands to leverage for last-minute
promotions or flash sales.
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