McDonald?s builds free breakfast delivery promotion around mobile nominations
McDonald?s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald?s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.
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Home Depot?s mobile checkout drives customer satisfaction during busy periods
Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain?s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.
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Urban Outfitters? Terrain takes guesswork out of shopping with mobile makeover
Urban Outfitters? Terrain home-and-garden brand received a mobile-friendly Web makeover that takes consumers to items faster and more simply, helping to drive a sharp rise in smartphone conversions and mobile revenue.
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Kroger?s Food 4 Less feeds appetite for deals via augmented reality
Kroger?s Food 4 Less no-frills grocery division is leveraging an augmented reality platform with a mobile application that allows shoppers to unlock deals, price and item information from circulars, thereby making over a decades-old industry mainstay.
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