Snapchat invests in Spring to capitalize on social commerce growth
Snapchat combines mobile messaging and mobile commerce with its reported recent investment in shopping application Spring, capitalizing on the growing popularity of conversational commerce.
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Dunkin? Donuts tries to freeze out competition with Coolatta mobile game
Dunkin? Donuts addresses consumers? summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by ?scratching? off a virtual Mango Passion Fruit Coolatta drink.
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7-Eleven uncaps loyalty convenience with QuickScan devices
Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers? smartphones and enable them to redeem their rewards more quickly, proving that mobile loyalty is king when it comes to food and beverage marketers.
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Restaurant Equippers cooks up mobile site to showcase top brands
Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversation rates.
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