Has Google finally hit on a winning mobile payments strategy?
Google unleashed a series of mobile payments initiatives at its annual developer conference last week ? including a hands-free payments pilot with McDonald?s and Papa John?s ? as the technology giant looks to ride Apple Pay?s momentum to guarantee its leadership role in Android-based transactions.
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Remote deposit capture displays mobile?s potency in banking: report
Mobile?s effectiveness in the banking sector is becoming indisputable, as deposits of physical checks declines and more consumers to turn to their smartphones for remote deposit capture capabilities, which are projected to account for approximately 33 percent of retail bank deposits by the end of this year and 50 percent by 2016, according to a report from Celent.
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ShopSavvy creates 3,000 navigational categories to better inspire shoppers
ShopSavvy is stepping up its effort to cater to shoppers looking for buying inspiration on mobile by expanding its navigational categories to more than 3,000 from roughly 50.
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Expedia.com broadens consumer horizons with Spanish-language mobile site
Expedia is extending its reach by unveiling a Spanish language site for mobile and desktop users equipped with the same features as its point-of-sale English site, proving that third-party travel marketers must ensure their services reach any interested consumer and transcend language barriers.
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Redbox seeks more customers with mobile giveaways
Video rental service Redbox is offering freebies and giveaways via social media and mobile in an attempt to increase its customer base and drive sales through its application.
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