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Forrester analyst: Customer loyalty is dead but still vital for retailers - Mobile Commerce Daily

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Forrester analyst: Customer loyalty is dead but still vital for retailers
NEW YORK ? A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead ? in part because of mobile?s growth ? which poses a significant problem for retailers because it is still crucial to brand success.
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Q&A: How Domino?s Tweet to Order, virtual assistant drive mobile sales
Domino?s new chief digital officer highlighted the importance of tapping all available mobile platforms to offer consumers the ability to place quick and seamless orders, a tactic which has enabled the brand to see half of all digital orders come from mobile devices.
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Expedia boosts mobile momentum with new booking options
Expedia is boosting its mobile momentum with a series of new application features, including the ability to book rental cars, a ?Book Now, Pay Later? functionality and a redesigned launch screen.
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Walgreens prescribes telehealth expansion to additional platforms, geographies
Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.
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