With social media buy buttons taking off, retailers should dive in now
Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit.
Please click here to read the entire story on Mobile Commerce Daily

Magnum kicks off summer with beacon-enabled deals for Tesco shoppers
Unilever?s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.
Please click here to read the entire story on Mobile Commerce Daily

Hotel brands must travel cross-channel route to bookings: report
Optimizing the cross-channel experience to align with the traveler?s customer journey is key as mobile becomes the first screen as well as the primary physical-digital connection, according to a report from Sabre.
Please click here to read the entire story on Mobile Commerce Daily

The WantList asks shopping enthusiasts to swipe left or right
A new iOS-based application, The WantList, mimics the visual interface of dating apps by asking shopping enthusiasts to make a match by swiping left or right on selected clothing items.
Please click here to read the entire story on Mobile Commerce Daily

Which Wich unwraps mobile-ordering as food sector heats up
Which Wich Superior Sandwiches is rolling out a new mobile application and digital ordering platform, enabling customers to order and pay for hand-crafted sandwiches on their smartphones and pick them up at the restaurant.
Please click here to read the entire story on Mobile Commerce Daily