Starbucks raises the stakes on mobile ordering with significant expansion - Mobile Commerce Daily
Starbucks raises the stakes on
mobile ordering with significant expansion
Starbucks is rolling out its mobile order and pay feature to thousands of
United States stores after recognizing its potential in Portland, the initial
test, market to increase sales, shorten store lines and drive customer
satisfaction.
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QVC execs: Second-screen experiences drive
engagement, conversion rates
NEW YORK ? Executives from QVC revealed at CXNYC 2015 that developing
mobile-first, second-screen experiences to complement live broadcasts is an
optimal way for the home shopping network to increase customer engagement, and
consequently, conversion rates.
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Domino?s adds text to growing roster of
mobile ordering capabilities
Domino?s is expanding its text marketing program with the addition of ordering
capabilities, making SMS the latest in a growing list of new ordering platforms
that are driving incremental sales for the chain.
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Wyndham streamlines experience for guests on mobile via analytics
NEW YORK ? Wyndham Worldwide executives at CXNYC 2015 said the hotel and
resorts company is uncovering hidden pain points on its mobile properties with
analytics tools designed to improve the customer experience.
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JetBlue?s success stems from data collection, says Qualtrics exec
NEW YORK ? A Qualtrics executive at CXNYC 2015 claimed that JetBlue Airways has
done a commendable job of combining transactional data and market research to
better understand the customer experience and fuel future enhancements.
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