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Deloitte analyst insists mobile drives conversion rates, basket size - Mobile Commerce Daily

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Deloitte exec insists mobile drives conversion rates, basket size
NEW YORK ? Consumers have not stopped visiting bricks-and-mortar stores, but the mobile space has significantly shifted in-store behaviors and retailers need to be cognizant of this and embrace it, according to a Deloitte Consulting executive at Mobile Commerce Daily?s Mobile Research Summit: Data & Insights 2015.
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PayPal tops privacy rankings despite payment cards? dominance, says Javelin analyst
NEW YORK ? A Javelin Strategy and Research payments analyst at Mobile Commerce Daily?s Mobile Research Summit: Data & Insights 2015 said mobile and digital are upending perceptions of trust in financial institutions, with online services such as PayPal ranked tops in safeguarding privacy and traditional banks falling down the list.
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98pc of mobile purchases are remote: Euromonitor
For all the excitement surrounding proximity-based purchases, the vast majority of mobile sales occur remotely, according to a Euromonitor analyst at Mobile Commerce Daily?s Mobile Research Summit: Data & Insights 2015.
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Retailers must show value of in-store identification efforts, says BRP analyst
NEW YORK ? A Boston Retail Partners executive said at Mobile Commerce Daily?s Mobile Research Summit: Data & Insights 2015 that retailers? goal in five years to be able to identify shoppers via smartphones when they walk in a store points to the need to engage consumers with offers and games that deliver a real-time experience.
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Twin Peaks aims for high brand engagement via mobile payments
Twin Peaks, a sports-oriented casual dining chain, is moving into mobile payments and rewards with a branded application that lets consumers split checks and access special offers only redeemable in the app.
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