Deloitte analyst insists mobile drives conversion rates, basket size - Mobile Commerce Daily
Deloitte
exec insists mobile drives conversion rates, basket size
NEW YORK ? Consumers have not stopped visiting bricks-and-mortar stores, but
the mobile space has significantly shifted in-store behaviors and retailers
need to be cognizant of this and embrace it, according to a Deloitte Consulting
executive at Mobile Commerce Daily?s Mobile Research Summit: Data &
Insights 2015.
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PayPal
tops privacy rankings despite payment cards? dominance, says Javelin analyst
NEW YORK ? A Javelin Strategy and Research payments analyst at Mobile Commerce
Daily?s Mobile Research Summit: Data & Insights 2015 said mobile and
digital are upending perceptions of trust in financial institutions, with
online services such as PayPal ranked tops in safeguarding privacy and
traditional banks falling down the list.
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98pc
of mobile purchases are remote: Euromonitor
For
all the excitement surrounding proximity-based purchases, the vast majority of
mobile sales occur remotely, according to a Euromonitor analyst at Mobile
Commerce Daily?s Mobile Research Summit: Data & Insights 2015.
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Retailers
must show value of in-store identification efforts, says BRP analyst
NEW YORK ? A Boston Retail Partners executive said at Mobile Commerce Daily?s
Mobile Research Summit: Data & Insights 2015 that retailers? goal in five
years to be able to identify shoppers via smartphones when they walk in a store
points to the need to engage consumers with offers and games that deliver a
real-time experience.
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Twin
Peaks aims for high brand engagement via mobile payments
Twin Peaks, a sports-oriented casual dining chain, is moving into mobile
payments and rewards with a branded application that lets consumers split
checks and access special offers only redeemable in the app.
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