Starbucks drives sales for new Frappuccino flavors with fan voting on mobile
Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.
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How an omnichannel mobile strategy might have eased A&P?s decline
Embattled supermarket chain A&P could have used mobile as the linchpin in an omnichannel campaign to reach consumers, helping to stave off its latest round of financial troubles in a fiercely competitive marketplace.
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Chiquita Banana finds Minions are marketable bunch on mobile
Chiquita Bananas is teaming up with Universal Pictures? upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes.
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Car buyers on mobile are lower in purchasing funnel: report
Car buyers on mobile are more likely to look at a specific car model and at local inventory listings, according to new research from Edmunds.com.
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Goodwill app update boosts engagement, donations via mobile GPS
Goodwill Industries International is making it easier for shoppers and donors to find a local Goodwill location and stay connected to the organization?s mission with a redesigned mobile application.
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