Wendy?s microsite overloaded by popular Periscope stream with YouTube stars - Mobile Commerce Daily
Wendy?s microsite overloaded by popular
Periscope stream with YouTube stars
The Wendy?s Co. saw its microsite for new seasonal drinks become overloaded
during a promotional day with YouTube stars Rhett and Link on Periscope,
suggesting brands may not be ready for the viewing power that social media
influencers can bring to live-streaming applications.
Please
click here to read the entire story on Mobile Commerce Daily
Mondelez renews commitment to video-driven commerce on Facebook
Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.
Please
click here to read the entire story on Mobile Commerce Daily
Mobile banking makes cents for 33pc of
Chase survey participants
Mobile banking is gradually becoming part of American life, with 33 percent of
participants in a Chase survey banking on a mobile application and many users
banking at work, at the store or even while on a date.
Please
click here to read the entire story on Mobile Commerce Daily
Dope film has fun with fashion via Covet
Fashion app
Open Road Films reached more than one million consumers through contests on
gaming application Covet Fashion while driving sales of movie tickets and
merchandise for the Dope movie release.
Please
click here to read the entire story on Mobile Commerce Daily
TD
Ameritrade expands its mobile strategy to the Apple Watch
Brokerage firm TD Ameritrade has expanded its multichannel user experience onto
the Apple Watch to create a seamless experience for its customers and help them
get the most out the company?s mobile services.
Please
click here to read the entire story on Mobile Commerce Daily