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Traditional retailers crush ecommerce giants in omnichannel shopping - Mobile Commerce Daily

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Traditional retailers crush ecommerce giants in omnichannel shopping
Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.
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Joe Fresh accessorizes fashion blog with mcommerce for seamless experience
Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping.
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Pinterest boosts sales with targeting based on purchase history
Pinterest?s new update for sponsored pins gives brands the tools to generate higher sales by incorporating past purchasing history to serve more relevant content to consumers.
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Wyndham?s daily social media challenge unlocks swag on mobile
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate?s rental properties.
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Yeti Coolers packs up sales with revamped mobile shopping experience
Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites.
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