Marketers not keeping up with shift to contextual coupons: Forrester
Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.
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PayPal builds cross-border cred with Xoom acquisition
PayPal?s $890 million acquisition of digital money transfer company Xoom reflects the company?s ongoing efforts to retain and build on its status as a mobile payments leader as competition in the space continues to grow.
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35pc of millennials buy on mobile as mcommerce adoption rises: report
Consumer spend is increasingly shifting toward mobile as 35 percent of millennials claim they currently make purchases on their smartphones, according to a report from Social Lens Research.
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Booking.com and Time Out leverage consumers? wanderlust for mobile bookings
Booking.com is joining forces with global multimedia publisher Time Out to roll out a native campaign featuring social media influencers to fuel mobile bookings from spontaneous millennial travelers.
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Nudestix drives sales with millennials through Perfect 365 makeover app
Makeup manufacturer Nudestix has partnered with makeover mobile application Perfect 365 on a virtual trial experience to drive mcommerce sales. 
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