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Buy buttons are more hype than reality so far: Forrester - Mobile Commerce Daily

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While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
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Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
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American Express is relaunching its mobile applications for Android and iOS platforms to include new features such as streamlined Touch ID login, rewards information, nearby offers and on-the-go fraud alert verification.
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Daily deal boutique site Jane.com has seen sales stemming from mobile and handheld devices account for 70 percent of total revenue, following the June 2014 rollout of its iOS application.