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MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud - Mobile Commerce Daily


MasterCard?s plan to let consumers purchase items with a selfie via a biometric application points to the potential for a photo taken with a mobile camera to help combat fraud and drive commerce.

Domino?s orders up wearable sales with Apple Watch tracker app
Domino?s is bringing its digital Tracker to iOS customers via a new Apple Watch application that enables users to track orders from the oven to the front door from their wrists.

7-Eleven updates annual Slurpee promotion with Snapchat geo-filters
Snapchat?s photo-sharing service is joining 7-Eleven?s social media mix for the convenience retailer?s annual Slurpee giveaway and birthday celebration, a blend of the public?s love of free items with an aggressive rewards strategy in a mobile-optimized environment.

Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain?s products to customers in California and Dallas who place orders via the DoorDash mobile application or site.

Chase Banks updates small business app to increase its relevance
Chase Bank?s credit card brand for business owners, Ink freshened its mobile application with a redesign for users that increases use flexibility to strengthen customer use of its services and keep up brand sentiment.