American Eagle tries on mobile contest in fitting rooms
In a reflection of the wide range of possibilities for in-store mobile engagements, American Eagle Outfitters is making its second attempt to bring a mobile contest into the fitting room at bricks-and-mortar stores, with the latest endeavor promoting back-to-school apparel and denim.
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MasterCard?s Priceless Surprises drive Apple Pay payments at MLB game
MasterCard is teaming up with Apple Pay to prompt attendees at Major League Baseball?s 2015 All-Star Game to pay for food and merchandise with their smartphones as the credit card network continues to test a variety of mobile payments strategies. 
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HotelTonight?s concierge feature highlights possible revenue channels for hotel brands
HotelTonight is leading the charge for third-party booking marketers trying to personalize their applications by piloting a concierge feature enabling users to request information about their final destinations and ask for hotel amenities from the front desk.
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Metro?s Apple Watch app proves wearables? role in grocery sector
Canadian grocer Metro is bringing its mobile application to Apple Watch, enabling shoppers to manage their grocery lists right from their wrists and suggesting more food retailers will soon follow.
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