Have mobile-driven sales events gotten out of hand?
A well-publicized online sales event such as yesterday?s Prime Day from Amazon is theoretically a great way to reach impulse buyers on mobile, but as the number of these events continues to proliferate, shoppers could begin to lose interest.
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How Google?s buy button, voice search could make retail sales skyrocket
NEW YORK ? Executives at Google?s Retail Leadership Summit 2015 discussed the company?s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.
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Chipotle brings mobile-exclusive offers to educational game and campaign
Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable on smartphones.
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Visa brings connected car payments to reality
Visa is testing a service that will take mobile payments one-step further on the road and possibly change the course of mcommerce, through connected vehicle commerce.
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