Starbucks boosts mobile loyalty program with New York Times content - Mobile Commerce Daily
Starbucks boosts mobile loyalty program
with New York Times content
Starbucks is expanding its partnership with The New York Times to bring top daily
articles to its mobile application users and reward loyalty members with points
when they purchase print and digital subscriptions, reflecting the growing
importance of top-notch content for merchants on mobile.
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Apple Store?s mobile traffic equals desktop
for the first time
The Apple Store saw mobile traffic to its online stores during the company?s
fiscal third quarter equal desktop traffic for the first time, driven by
interest in the Apple Watch.
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Carrefour undertakes first large-scale
beacon deployment in Romanian hypermarkets
Multinational retailer Carrefour has placed iBeacon networks in 28 of its
hypermarket stores in Romania, pointing to the inevitable global rollout of
personalized shopping experiences on mobile.
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Kohl?s integrates shopping cart across
devices to minimize abandonment
Kohl?s newly updated iPhone application enables users to view items in the
shopping cart that were previously added from desktop or a tablet, thereby
potentially diminishing the shopping cart abandonment rate during the upcoming
holiday season when mcommerce is expected to spike.
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