Chipotle says mobile payments, not loyalty, will drive customer insights - Mobile Commerce Daily
Chipotle says mobile payments, not loyalty,
will drive customer insights
While a number of food and beverage chains have embraced mobile loyalty, a
Chipotle executive said this week that the company will buck the trend and lean
on mobile payments ? not loyalty ? as a way to gather meaningful insights about
its customers.
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Infiniti personalizes car buying via app
bridging dealership, online experiences
Car buyers who research Infiniti vehicles
prior to entering dealerships are getting a more personalized shopping
experience with the sales staff following the launch of a new tablet
application by the automaker.
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Starbucks continues driving partnerships
with Lyft loyalty integration
Starbucks is continuing its streak of teaming up with major brands by tapping
ride-sharing application Lyft to offer its employees My Starbucks Rewards gold
status, and enable riders to tip their drivers with Starbucks eGifts.
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Shell taps PayPal to fuel consumers? cars
via mobile payments
Shell is beginning its rollout of the PayPal-enabled Fill Up and Go service
across gas stations in Britain, which will allow customers to download the
Shell Motorist application and scan a QR code to pay at the pump with their
smartphones.
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