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Holiday success centers on seamless omnichannel and personal mobile experiences - Mobile Commerce Daily

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Holiday success centers on seamless omnichannel and personal mobile experiences
This upcoming holiday season, mobile will be at the forefront of commerce, and retailers will be leveraging its capabilities to boost sales through further personalization based on consumer data and securing greater omnichannel integration.
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Kohl?s in-app wallet drives 30pc of mobile traffic
Kohl?s is bullish on mobile?s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.
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Target sees 60pc repeat use for mobile-enabled store pickup
Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.
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Orbitz jumps ahead of competition by offering in-app vacation packages
Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application.
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