Holiday success centers on seamless omnichannel and personal mobile experiences - Mobile Commerce Daily
Holiday success centers on seamless omnichannel and personal
mobile experiences
This upcoming holiday season, mobile will be at the forefront of commerce, and
retailers will be leveraging its capabilities to boost sales through further
personalization based on consumer data and securing greater omnichannel integration.
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Kohl?s in-app wallet drives 30pc of mobile traffic
Kohl?s is bullish on mobile?s role for the upcoming holiday season, with 30
percent of its mobile traffic being driven by a new wallet feature in its
application and plans to bring a new click-and-collect service to mobile.
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Target sees 60pc repeat use for mobile-enabled store pickup
Target is bringing its partnership with Curbside, a shopping platform, to
consumers in the New York and New Jersey regions after a successful West Coast
test, enabling customers to purchase items from their smartphones and have them
waiting for pick-up at a nearby store.
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Orbitz jumps ahead of competition by offering in-app vacation
packages
Orbitz is raising the bar for online travel agents on mobile by becoming the
first to offer vacation package purchasing options within its application.
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