Kohl?s showcases monetization potential of live-streaming apps
Kohl?s is monetizing mobile live streams for its apparel brand LC Lauren Conrad, exhibiting the potential of applications such as Periscope and Meerkat not just to connect with fans, but to drive sales as well.
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Niemann Foods? beacon rollout sees 20pc shopper engagement growth
Regional grocer Niemann Foods? County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.
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Cleveland Cavaliers jumpstart concession sales with mobile in-seat ordering
Cleveland Cavaliers fans are now able to use their smartphones to purchase drinks, food and merchandise directly from their stadium seats while watching the 2015 National Basketball Association Playoffs and Finals, proving that in-seat mobile ordering is a must-have feature for sports arenas.
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Overstock.com introduces mobile gift cards in time for holiday season
Online discount retailer Overstock.com introduced a gift card feature into its mobile application, in which consumers can buy and share certificates with friends and family to further drive mobile sales and positive brand sentiment.
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