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Macy?s tests mobilized fitting rooms as in-store transformation continues - Mobile Commerce Daily

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Macy?s tests mobilized fitting rooms as in-store transformation continues
The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy?s currently testing a program in one store and other retailers exploring similar strategies.
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RetailMeNot aims to be go-to discounter with Apple Watch app
RetailMeNot has launched its Apple Watch application to better suit customers? needs while shopping in stores, furthering the bridge between mobile and bricks-and-mortar commerce.
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People StyleWatch gets mobile makeover with scan-to-shop content
The September issue of People StyleWatch is getting a mobile makeover thanks to augmented reality application Blippar, enabling readers to scan merchandise to instantly shop the items and receive additional fashion tips and music playlists on their smartphones.
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Firehouse Subs heats up mobile ordering and in-app gaming rewards
Firehouse Subs is rolling out a revamped application that includes mobile ordering capabilities, a must-have for fast-casual chains, as well as in-app gaming that enables consumers to receive additional loyalty points for extended engagement.
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