Target?s Cartwheel enhances personalization and sees 10pc more offers downloaded
Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.
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Macy?s sees nearly 8pc engagement rate from Twitter?s new display ads
Last month, Macy?s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.
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Lack of Wi-Fi on selling floor is a serious concern: report
Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out Wi-Fi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.
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Sam?s Club promotes business support services with social media advice
Sam?s Club is extending its corporate social responsibility initiatives and promoting its business support solutions by unrolling an interactive social campaign inviting small business owners to submit their questions on its Facebook and Twitter accounts for expert advice.
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