Mobile flash sale apps lack inspiration, require larger brand presence - Mobile Commerce Daily
Mobile flash sale apps lack inspiration,
require larger brand presence
As more flash sale applications on mobile see declining sales, their flagging
popularity may be attributed to the lack of inspiration for consumers to
download another app onto their prime smartphone real estate, and the lack of
star power from a larger retail brand.
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Taco Bell adds Visa Checkout to grab all
smartphone owners? orders
Fast food chain Taco Bell and books retailer Barnes & Noble College are
among the 33 new merchants that have integrated with mobile-optimized checkout
service Visa Checkout, proving that the payments platform sector continues to
become more saturated and cutthroat.
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Elle magazine drives sales through beacons
and RetailMeNot, ShopAdvisor partnership
Women?s fashion media brand Elle magazine is the first publication to introduce
partnerships with beacon and geo-fencing technology, allowing readers to shop
its editions.
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WSJ. magazine?s September edition heightens
coverage via scannable ads
Bally and Lanvin were among the women?s fashion labels to take part in WSJ.
magazine?s September ?Women?s Fashion? issue, the publication?s largest book to
date.
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