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Mobile flash sale apps lack inspiration, require larger brand presence - Mobile Commerce Daily

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Mobile flash sale apps lack inspiration, require larger brand presence
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
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Taco Bell adds Visa Checkout to grab all smartphone owners? orders
Fast food chain Taco Bell and books retailer Barnes & Noble College are among the 33 new merchants that have integrated with mobile-optimized checkout service Visa Checkout, proving that the payments platform sector continues to become more saturated and cutthroat.
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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership
Women?s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.
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WSJ. magazine?s September edition heightens coverage via scannable ads
Bally and Lanvin were among the women?s fashion labels to take part in WSJ. magazine?s September ?Women?s Fashion? issue, the publication?s largest book to date.
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