ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Dunkin? Donuts overflows competition with mobile gift and coupon blitz - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

Dunkin? Donuts overflows competition with mobile gift and coupon blitz
Dunkin? Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
Please click here to read the entire story on Mobile Commerce Daily

MasterCard tees up contactless payments with cardholder discounts at The Barclays
MasterCard is attempting to drive adoption rates of contactless mobile payments among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount on purchases if they pay via the Qkr! with MasterPass  platform.
Please click here to read the entire story on Mobile Commerce Daily

Tarte serves matches to mobile users? favorite shades via augmented reality
Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.
Please click here to read the entire story on Mobile Commerce Daily