Macy?s Backstage focuses on mobile to compete with discount retailers
As the first Macy?s Backstage stores open their doors, the new format is leveraging in-store mobile checkout options and consumer-generated social media in an attempt to ensure success.
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Denny?s Instagram gift card sweepstakes jump-starts sales for new burgers
Casual diner chain Denny?s is rolling out a new line of burgers as well as a social media sweepstakes that promotes sales of the new menu items with gift card giveaways and Instagram engagement.
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Shopkick?s beacon results suggest shoppers care about promotions, not information
Mobile application shopkick has doubled its users in the past year to a whopping 15 million, partially due to the shopping companion?s wide-scale deployment of beacons in major retail stores, which focus on offering consumers rewards rather than banal product information.
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7-Eleven pushes mobile convenience with on-demand delivery via DoorDash
Convenience store chain 7-Eleven is furthering its commitment to using mobile as a means of convenience by partnering with on-demand delivery platform DoorDash to allow consumers in five major markets to order goods directly from their smartphones.
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