Shoppable mobile streaming dilutes exclusivity of Fashion Week
A new trend is emerging for New York Fashion Week, with ready-to-wear brands streaming their runway apparel through social media and mobile platforms while also including commerce options, bridging the gap between sales and the catwalk and diminishing the exclusivity of the event.
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Progressive takes Snapshot into modern age with mobile app
Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.
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Coca-Cola, Nescafé tap gamification at point-of-purchase for supermarket shoppers
Coca-Cola and Nescafé are bringing mobile-optimized challenges and engagement experiences to shoppers in supermarkets in Beijing and Singapore, highlighting how smartphones are making it easier to connect with users at point-of-purchase.
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Why Airbnb did not just duplicate its iPhone app for Apple Watch
When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user experience.
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