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Will retailers finally master location-based marketing this holiday season? - Mobile Commerce Daily

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Will retailers finally master location-based marketing this holiday season?
One of the biggest advances in mobile retailing during the upcoming holiday shopping season compared with last year could be the more sophisticated use of real-time location-based marketing.
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Home Depot climbs the rungs on digital gifting by embracing mobile
The Home Depot?s mobile-first focus has awarded the brand the top spot among retailers offering digital gift cards, proving that consumers require easy ways of sending virtual store credit to friends and family via smartphones, according to a report from CashStar and Retail Systems Research.
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Wendy?s steams up BBQ sandwich return with interactive YouTube videos
The Wendy?s Co. is differentiating itself from the slew of fast food chains rolling out mobile-optimized games by attempting to bolster awareness and sales for the newly returned Pulled Pork BBQ Sandwich via a variety of choose-your-own-adventure YouTube videos.
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Target brings shoppable aisles to smartphones via Instacart delivery
Target is cottoning on to the influx of retailers experimenting with mobile delivery platforms by teaming up with the Instacart application to enable Minneapolis residents to purchase groceries via smartphones and have them delivered to their homes in as little as an hour.
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