Will retailers finally master location-based marketing this holiday season? - Mobile Commerce Daily
Will retailers finally master
location-based marketing this holiday season?
One of the biggest advances in mobile retailing during the upcoming holiday
shopping season compared with last year could be the more sophisticated use of
real-time location-based marketing.
Please
click here to read the entire story on Mobile Commerce Daily
Home Depot climbs the rungs on digital
gifting by embracing mobile
The Home Depot?s mobile-first focus has awarded the brand the top spot among
retailers offering digital gift cards, proving that consumers require easy ways
of sending virtual store credit to friends and family via smartphones,
according to a report from CashStar and Retail Systems Research.
Please
click here to read the entire story on Mobile Commerce Daily
Wendy?s steams up BBQ sandwich return with
interactive YouTube videos
The Wendy?s Co. is differentiating itself from the slew of fast food chains
rolling out mobile-optimized games by attempting to bolster awareness and sales
for the newly returned Pulled Pork BBQ Sandwich via a variety of
choose-your-own-adventure YouTube videos.
Please
click here to read the entire story on Mobile Commerce Daily
Target brings shoppable aisles to
smartphones via Instacart delivery
Target is cottoning on to the influx of retailers experimenting with mobile delivery
platforms by teaming up with the Instacart application to enable Minneapolis
residents to purchase groceries via smartphones and have them delivered to
their homes in as little as an hour.
Please
click here to read the entire story on Mobile Commerce Daily