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Make mobile personalized, localized and timely for success with millennials: Finish Line exec - Mobile Commerce Daily


NEW YORK ? A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain?s target audience of millennials.
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NEW YORK ? A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience.
Please click here to read the entire story on Mobile Commerce Daily

NEW YORK ? A Beyond the Rack executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 discussed several key advances in the retailer?s strategy that have driven results on mobile, including responsive design, mobile-optimized emails and offering PayPal.
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NEW YORK ? A Resource/Ammirati executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media.
Please click here to read the entire story on Mobile Commerce Daily