Make mobile personalized, localized and timely for success with millennials: Finish Line exec - Mobile Commerce Daily
NEW YORK ? A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain?s target audience of millennials.
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NEW YORK ? A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience.
Please click here to read the entire story on Mobile Commerce Daily
Please click here to read the entire story on Mobile Commerce Daily
NEW YORK ? A Beyond the Rack executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 discussed several key advances in the retailer?s strategy that have driven results on mobile, including responsive design, mobile-optimized emails and offering PayPal.
Please click here to read the entire story on Mobile Commerce Daily
Please click here to read the entire story on Mobile Commerce Daily
NEW YORK ? A Resource/Ammirati executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media.
Please click here to read the entire story on Mobile Commerce Daily
Please click here to read the entire story on Mobile Commerce Daily