Krispy Kreme digs up in-store treasure with pirate-themed mobile site
Krispy Kreme hopes to boost in-store traffic this Saturday with a new mobile site, called the ArrPhone, that offers virtual accessories for dressing up on International Talk Like a Pirate Day while driving interest in the Kreme Filled Pirate donut.
Please click here to read the entire story on Mobile Commerce Daily

Macy?s reduces mobile payments friction with PayPal One Touch
Macy?s is boosting its mobile payments strategy by rolling out PayPal as a payment option in-store, online and on mobile, including the service?s new streamlined One Touch capabilities.
Please click here to read the entire story on Mobile Commerce Daily

Citi helps shoppers manage holiday spending via Apple Watch
NEW YORK ? A Citi executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how the bank is serving an easier way to manage holiday budgets by enabling shoppers to track spending in real-time from their wrists.
Please click here to read the entire story on Mobile Commerce Daily

How to marry mobile with location for bricks-and-mortar advantage: Swrve exec
NEW YORK ? A Swrve executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations.
Please click here to read the entire story on Mobile Commerce Daily