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Do ride-sharing app partnerships drive revenue, awareness for brands? - Mobile Commerce Daily

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Do ride-sharing app partnerships drive revenue, awareness for brands?
A number of big-name brands have already entered into partnerships with ride-sharing services such as Uber and more such collaborations are expected to roll out in the future due to the convenience they offer users and the inherent revenue potential for marketers.
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Champs Sports slam-dunks sneaker launch dates into mcommerce app
Athletic footwear retailer Champs Sports is tiptoeing into mobile for the first time with the rollout of a new application that enables sports fans to keep track of new sneaker releases, purchase items on their smartphones and sign up for the retailer?s loyalty program.
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Barclays differentiates contactless payments offering with speed, card replacement
Barclays Bank continues to jockey for a meaningful role in mobile payments in Britain, most recently with plans to update the Barclaycard Android application to enable tap-and-go payments and provide services unique to the space.
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